20 May 2010
Hong Kong
Reporter:
Securities Lending default image

New head of Prime Consulting


Credit Suisse announced today that it had appointed Vasundhara Pradeep as Head of Prime Consulting Asia Pacific. The creation of this new position demonstrates Credit Suisse's commitment to offering its hedge fund clients the most comprehensive service in the market and underlines the Bank's ambition to become the leading prime broker in the region.

Working closely with the Bank's Prime Services Coverage team, Ms. Pradeep will lead Credit Suisse's efforts to provide its hedge fund clients with consultancy services in business-critical areas such as infrastructure, technology and talent. She joins Credit Suisse as a Director, based in Hong Kong, and will report regionally to Kevin Meehan, Head of Prime Services Coverage Asia Pacific, and globally to Jeremy Siegel, Global Head of Prime Consulting, in New York.

Ms. Pradeep was previously at UBS, where she had been a Director in Prime Brokerage Sales & Business Consulting since 2005. Before that, Ms. Pradeep worked as a Management Consultant with Accenture in London, focusing on prime brokerage and equity finance.

"Our strategy is to work with a select client base of hedge funds and invest heavily in delivering firstclass service to those clients," commented Mr. Meehan. "Vasundhara's appointment strengthens our advisory capabilities and enhances the differentiated value proposition that Credit Suisse offers hedge funds."

Credit Suisse's Prime Consulting unit is a global team of experienced professionals offering front-toend business and technology solutions for start-up and growing hedge fund managers. Prime Consulting also assists start-ups on all critical aspects of launching operations as a hedge fund, including technology, service providers, real estate and talent sourcing. The group also advises more established managers on how to keep their entire infrastructure at a cutting-edge level of sophistication to meet investor demands, and on setting up operations in new locations.

"This appointment is particularly timely given the increasing number of new funds in Asia and global managers seeking to establish a presence in the region," commented Mr. Siegel. "Getting the infrastructure right is a critical factor for new funds or funds that are new to a region as diverse and complex as Asia - it's also a growing priority for investors in hedge funds."

Credit Suisse has continued to invest in its Asia Pacific Prime Services platform over the last year, reflecting Prime Services' position as one of the key client businesses identified by the Bank in its Equities department, along with Cash Equities, Electronic Trading and flow and corporate Equity Derivatives. Matt Pecot was appointed Head of Prime Services Asia Pacific in May 2009, Benjamin Happ was hired as Head of Capital Services Asia Pacific in July 2009 and Deborah Lee joined as a Director in Capital Services in January this year.

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