OpportunityView, which is available on Pershing's NetX360 platform, will use big data analytics to help advisors more easily determine how specific clients could benefit from a wide spectrum of investment products.
The first generation of OpportunityView will help advisors identify fully paid securities lending (FPSL) strategies for qualified investors.
"OpportunityView places the power of big data into the hands of advisors and demonstrates yet another innovative solution being brought to market by Pershing," said Gerry Tamburro, head of Pershing prime services and collateral funding and trading.
"By providing advisors with the visibility to quickly spot lending opportunities, OpportunityView gives them important insights to help their clients earn incremental revenue."
OpportunityView features intuitive visual and predictive capabilities that enable advisors to see and scan all opportunities, including hard-to-borrow securities.
The solution also shows advisors the potential revenue that they can generate for their clients. By providing advisors with visualisations of all potential opportunities, it allows them to identify the positions that offer an attractive return rate for the investor.
Investors who sign up to lend securities will receive a daily report from their advisors reviewing any activity and income.
Since the programme is completely integrated within NetX360, advisors can easily monitor the number of shares on loan as well as loan values by client, investment professional or office range.
"While it offers investors the benefit of potentially increasing their returns, OpportunityView also provides value to advisors by simplifying an otherwise complex process," Tamburro added.
"It can help them to cultivate deeper, richer relationships with their clients through a well-established, minimal-risk offering that requires little time and minimal resources."