Thiron has been given responsibility for business development and will report to Phil Morgan, who is global head of business development.
According to Pirum, Thiron will work closely with clients to implement and improve automation.
Thiron joins Pirum from EquiLend, where he served for just under nine years, most recently as relationship manager.
“We have taken time to ensure our first hire has strong relationships, business understanding and credibility in the market. Justin Thiron has all three in abundance and we are thrilled he will help us build our business in North America,” said Morgan.
Thiron added: “I am excited to drive Pirum’s North American expansion and look forward to working with our customers to deliver best in class automation to the market.”